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u/data-with-dada
REDDIT_SCRAPED
Planet Fitness has recovered fundamental stability after last year's membership price increase failure and subsequent restructuring, now attracting a younger demographic with strong earnings growth showing results. The author argues PLNT is undervalued due to market hesitation from prior losses, despite solid fundamentals, longevity (Taleb principle), and strong brand positioning, and is taking a bullish position through cash-secured puts.