This is so clear to me it’s baffling. As investors fell away from PLNT last year due to overly cautious guidance, the stock crashed. What was thought to be a price increase to memberships ended up not working, but the assets are the same. The stability actually is better. With the restructuring that took place after, planet attracted an entirely new audience; a target demographic with decades upon decades of judgement free zones to be apart of (young kids!). The results are already showing in the earnings but the market is waiting for someone to jump back in again, everyone watching and waiting, not wanting to get burned again by another price drop, but look at the fundamentals, the growth! As Talleb would say, things that have been around X years, will, on average, be around for X more years. I’m not worried about any new fitness crazes, planet fitness is a media dominate force for a reason, they have a young and kinda hot ceo whose hungry and has the backing of the next wave of fitness entrepreneurs to partner with on this next stage of their takeover.
You guys are seeing this too right? I’ve been at planet fitness everyday since I joined in may 2022, multiple locations throughout moving for work, and I’ve never had a stronger conviction about this.
Check my record, I haven’t been wrong too often.
MY POSITION bc of this: 8/21/26 STO 55 P (yes I’m hungry and daddy’s bout to eat)