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u/MaleCowShitDetector
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Ozempic users (primarily women 30-55 with decent income) are creating demand for premium leggings that provide sculpting and firming effects to address "Ozempic butt" - a cosmetic concern from weight loss. The post argues Lululemon is positioned to capitalize on this trend through their firming/sculpting leggings targeting affluent Instagram-generation consumers dealing with body image issues.