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ASTS has solved the fundamental problem that has plagued satellite companies (poor go-to-market strategy) through a wholesale model partnering with major telecoms like AT&T and Verizon, giving instant access to billions of existing customers without needing new devices or marketing. The company's competitive advantage lies in leveraging existing telecom infrastructure and customer bases for supplemental satellite coverage, addressing a market need that previous satellite companies like Iridium couldn't monetize.