GTA VI's pre-order trailer and date dropped last week, and TTWO (Rockstar's parent company) shot up 5% almost instantly based off a 30 second trailer. GTA VI is the most hyped game of all time, an entire generation grew up playing V. It came out when I was in Middle School, now I'm about to be finished with Grad School. This game will be a record breaking, critical success, predicted to break every record in existence. The marketing cycle is just beginning and TTWO will soar to new ATHs along with GTA VI.
The pre-orders are set to begin on Thursday June 25th, analysts (at Jefferies lol) are calling $1B in an hour, something that GTA V took 3 days to achieve.
Strauss Zelnick, CEO of TTWO has said multiple times that they're not going to begin marketing till Summer, and what do you know, Summer literally begins Today (June 21st). Previously there's been a 3-5% movement in with each trailer release not associated with a delay announcement, and the likelihood that Pre-Orders beginning without being accompanied by a trailer is near zero.
Additionally, this game is going to sell. I have friends from Highschool barely scrapping by working three jobs talking about how they're ready to spend $100 on GTA VI. They can charge whatever they want for this game, and with the pre-orders coming out on Thursday, the price will come out. Regardless of however much it costs, the price will be good for the stock price. The cost of a new AAA Game has risen from a standard $60 to $70, with some Nintendo games being $80 for some reason. In any of these cases, some exec can go on CNBC and talk about selling the most units, or how it'll sell at any price and the Analysts on Wall Street will buy it.
TL:DR TTWO will go up because GTA VI will sell no matter what. It will break every record in existence, a generation of 18-35 year olds are attatched to the series, the marketing cycle is beginning soon and the hype it generates will drive TTWO into the stratosphere.
Positions:
TTWO 245C 6/26 x14