DoorDash just made a genuinely interesting bet. They locked in an official FIFA World Cup 2026 sponsorship — not just for the US, but across nine countries, plugging in their three brands (DoorDash, Deliveroo, Wolt) all at once. For a company that’s been mostly known as “that app you order Chipotle from,” this is a real statement of intent.
Think about what happens during the World Cup. People gather. They order food. They don’t want to cook. They want snacks delivered at halftime. That’s DoorDash’s entire business model playing out on the biggest sporting stage in the world.
Beyond delivery, DoorDash snagged a genuinely unique title — the first-ever Official Restaurant Reservations Platform Supporter in FIFA history, letting fans book tables through the app in select US cities.  That’s not just a sponsorship flex — that’s them quietly launching a whole new business vertical on a global stage.