Been on Snapchat for years and not until recently (like 1-2 months ago) all of their ads in between stories were a clickable screen therefore didn’t have to watch or look at any of it. Something changed about 2 months ago where now every ad is a video (about 5 seconds long) that is unclickable therefore have to watch it. Seems like this change will lead to huge ad dollars as a lot more people have to actually look at them now as opposed to the past. Loaded up on snap with 4 digit share number currently and going to add more in the coming months especially if this thesis is evidenced by quarterly results. Not financial advice.