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Shorting SoHo House

BEARISH by u/ALLIN95 | Aug 12, 2023 | 2187↑ 140 comments | 26 views | VIEW ON REDDIT
$SOHO
$SOHO EQUITY SIMULATION
LAST PRICE · 15 MIN DELAY
AI SUMMARY — Author purchased a $5,000 SoHo House membership for a date that fell through, was disappointed by the venue and clientele, and concluded the business model is unsustainable. This is an anecdotal criticism based on a single negative personal experience rather than fundamental analysis.
TICKERSOHO USERu/ALLIN95
RATING BEARISH ENTRY N/A
POSITION N/A BOOK VAL N/A
CURRENT N/A P&L % N/A
CURR VAL N/A P&L $ N/A

So a week or so ago I was on my dating app and matched with this dime brunette chick (maybe not a 10/10 but at least an 8) and everything was going perfectly. She was easy to talk to, super into me, and was super smart (she’s a marketing specialist who graduated from Penn State). I kicked off the conversation by asking her if I could take her to SoHo house since she said that would be her perfect date in her bio. She agreed and so I called the nearest one to make a reservation and they told me I had to get a membership and the cheapest one for my age group was almost $5,000. I thought “fuck it, this will seal the deal with my future wife”. Not to mention I recently made a 10 bagger on NVIDIA calls. I bought the membership, and we settled on that Friday night 9pm.

When I got there, it was a huge disappointment. First of all, the chick ghosted me, she never showed up. I also got to the place to find a bunch of clueless moronic mouth breathing guys who looked like they were just lost in life, all around the same age.

Idk, I’m shorting the company. I don’t see how that business model is sustainable, I know I cancelled my membership immediately.