Let's start this out by saying everything here is mostly estimates. Info is from various sources, but a lot of it is "roughly". Nothing is from "I saw someone say that.." the info is from various sources on google. Please do your own searches on any info you doubt. The points remain the same even with a few percent differential. This is strictly to get a realistic view of retail power. There is lots of data out there, some of it contradicts or is different from one another, I'm just trying to give you some data. I'm sick of the "retail is nothing" push, and I'm here to prove it wrong.
USER NUMBERS FOR BROKERAGES
- Robinhood 13m users, - 7.5m owned GME during a period in Jan. We know around 50% of users held GME on robinhood in Jan.
- Average account size - $3500 (Other estimates are $1000-$5000 from J M (<- for automod) Pee, and $4800 from Alphacution) Total would then be $45.5B. Used this line of data for anything I did later.. but..
- " J M Pee Securities analyst Devin Ryan estimates Robinhood’s total accounts are now closer to 23 million" Here
- "Its average account size is about $5,000, the company \[Robinhood\] said" \^ same link as above
- E-trade- 5.2m users
- Assets under management (retail) $346 billion
- $66,538 average acc size for retail
- TD ameritrade- 11m users
- Average account size 118k
- $1.3 TRILLION total
- Interactive brokers 1.25m users
- Average account size 264k (this is a PDF by the way)
- $330B total
- Allyinvest - 350k users
- Average account size 22k
- $7.7B total
- WeBull (at least) 2m users
- Rough estimate average account size $3k
- Rough estimate total $30B
- Schwab (as of June 2020) 14.1m
- Average acc size 327k
- $4T total
- Fidelity 30m users, harder to find exact numbers on Fidelity
- "Approximately $3.6 trillion of broker’s client assets are in non-managed accounts and funds."
- 120k average non-managed (based on above figures)
- "About $1.3 trillion are managed by Fidelity investment advisors" \^same article
- 43.3k average managed (based on above figures)
- Tradestation 1m users <--- this one may be very very inaccurate, struggling to find good info
- Merrill Edge (as of sept 2018) 2.5m <----- Also been hard to find great info on them, not thrilled with my source
- (As of June 2020) "responsible for more than $962 billion assets under management"
- That would mean average user $24.8k
- Vanguard 30m+ users
- Read this PDF, a LOTS of good info in here. Read below first, 2nd bullet is important to understand.
- "Recognizing that the household is the primary economic unit, the focus of this analysis is at the household level. The universe for our analysis consists of 5.1 million Vanguard retail investor households. The median household size is one person. Collectively, households in this report are investing close to $2 trillion in their accounts at Vanguard, with a median account balance of $60,900."
- "**for this report, only those enrolled in V