TL;DR - Reddit switched on machine translation for India on 28 Apr 2025, thereby exposing the world’s second-largest internet market to r/WallStreetBets. The chart above shows how Google is now funneling record numbers of new traffic (and thus new users) to Reddit.
India is a huge country. It doubles U.S. user counts on both YouTube and Facebook. Yet India is less than one-third the size of US users on Reddit. The upside here is thus enormous. If you overlay India’s early search-traffic curve on the launch-to-date growth for France, Spain, Colombia, Mexico, and Brazil, India is clearly sprinting past every precedent.
The model I created on May 13 assumed France-style adoption rates (the yellow projection line). The latest Semrush data shows India blowing through that benchmark (the white dotted projection line).
Add in the bullish Anthropic lawsuit, the now-GA dynamic product ads feature, and Reddit Answers traction, their current \~20% sh\rt int\r\*st is starting to feel a tad mis-priced.