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[DD] The Value Play Cycle Needs Its Third: Why I'm Betting on DNUT

BULLISH by u/Enodios | Jul 22, 2025 | 2686↑ 940 comments | 34 views | VIEW ON REDDIT
$DNUT$OPEN$KSS$MCD$CMG$SBUX$QSR
$DNUT KRISPY KREME, INC. CONSUMER DEFENSIVE EQUITY SIMULATION
$3.31
+0.22 (+6.96%)
LAST PRICE · 15 MIN DELAY
DAY CHG +6.96%
5D CHG +6.61%
30D CHG -11.39%
$OPEN OPENDOOR TECHNOLOGIES INC REAL ESTATE EQUITY SIMULATION
$4.49
-0.28 (-5.88%)
LAST PRICE · 15 MIN DELAY
DAY CHG -5.88%
5D CHG -11.89%
30D CHG -1.86%
$KSS KOHL'S CORPORATION CONSUMER CYCLICAL EQUITY SIMULATION
$18.89
+1.37 (+7.79%)
LAST PRICE · 15 MIN DELAY
DAY CHG +7.79%
5D CHG +14.38%
30D CHG +33.64%
$MCD MCDONALD'S CORPORATION CONSUMER CYCLICAL EQUITY SIMULATION
$273.88
+2.23 (+0.82%)
LAST PRICE · 15 MIN DELAY
DAY CHG +0.82%
5D CHG -4.88%
30D CHG -3.31%
$CMG CHIPOTLE MEXICAN GRILL, INC. CONSUMER CYCLICAL EQUITY SIMULATION
$36.03
-0.93 (-2.52%)
LAST PRICE · 15 MIN DELAY
DAY CHG -2.52%
5D CHG -3.95%
30D CHG +11.89%
$SBUX STARBUCKS CORPORATION CONSUMER CYCLICAL EQUITY SIMULATION
$103.52
+2.47 (+2.44%)
LAST PRICE · 15 MIN DELAY
DAY CHG +2.44%
5D CHG +1.81%
30D CHG -0.77%
$QSR RESTAURANT BRANDS INTERNATIONAL CONSUMER CYCLICAL EQUITY SIMULATION
$72.74
+1.10 (+1.54%)
LAST PRICE · 15 MIN DELAY
DAY CHG +1.54%
5D CHG -3.78%
30D CHG -10.12%
AI SUMMARY — DNUT is positioned as the third value play in a cycle following OPEN and KSS, trading at 9.2x EV/EBITDA versus peers at 15-24x despite 5% organic growth and 17,982 global locations. Author targets $8-12 with 125-250% upside, arguing valuation disconnect is unjustified and McDonald's partnership expansion is inevitable.
TICKERDNUT USERu/Enodios
RATING BULLISH ENTRY $3.26
POSITION 438 sh SYN BOOK VAL $1427.88
CURRENT $3.31 P&L % +1.38%
CURR VAL $1447.59 P&L $ +19.71
TICKEROPEN USERu/Enodios
RATING BULLISH ENTRY $3.21
POSITION 445 sh SYN BOOK VAL $1428.45
CURRENT $4.49 P&L % +39.72%
CURR VAL $1995.83 P&L $ +567.38
TICKERKSS USERu/Enodios
RATING BULLISH ENTRY $10.11
POSITION 141 sh SYN BOOK VAL $1424.92
CURRENT $18.89 P&L % +86.97%
CURR VAL $2664.20 P&L $ +1239.28
TICKERMCD USERu/Enodios
RATING BULLISH ENTRY $288.73
POSITION 4 sh SYN BOOK VAL $1154.94
CURRENT $273.88 P&L % -5.14%
CURR VAL $1095.52 P&L $ -59.42
TICKERCMG USERu/Enodios
RATING BULLISH ENTRY $52.46
POSITION 27 sh SYN BOOK VAL $1416.42
CURRENT $36.03 P&L % -31.32%
CURR VAL $972.81 P&L $ -443.61
TICKERSBUX USERu/Enodios
RATING BULLISH ENTRY $90.28
POSITION 15 sh SYN BOOK VAL $1354.16
CURRENT $103.52 P&L % +14.67%
CURR VAL $1552.80 P&L $ +198.64
TICKERQSR USERu/Enodios
RATING BULLISH ENTRY $67.05
POSITION 21 sh SYN BOOK VAL $1407.96
CURRENT $72.74 P&L % +8.49%
CURR VAL $1527.54 P&L $ +119.58

Alright degenerates, we need to talk. OPEN ripped. KSS followed. But these cycles always come in threes, and we're missing the final piece.

"History doesn't repeat but it does rhyme" \- so what's the next verse?

I think it's DNUT. But if you've got a better idea, drop it in the comments. Here's my case:

The Setup: OPEN your ahole and KSS DNUTz

Yeah, I went there. But while everyone's drunk on the first two gains, there's a $560M market cap company trading at bankruptcy multiples despite growing revenue.

Current Price: $3.58
Market Cap: $560M
My Target: $8-12

Show me another 2-3x opportunity this obvious.

The Valuation Gap Is Insane

Look at these multiples and tell me this makes sense:

|Company|EV/EBITDA|EV/Sales|Context|
|:-|:-|:-|:-|
|DNUT|9.2x|1.2x|Priced for bankruptcy despite growth|
|Starbucks|18.9x|3.57x|Premium coffee valuation|
|Restaurant Brands|17.0x|\~5x|Tim Hortons/BK parent|
|Dunkin' (2020 sale)|23x|N/A|What buyers actually pay for donuts|

Yet DNUT is:

Find me another company this disconnected from fundamentals.

The Bear Cases Are All Weak

"Ozempic will kill fast food" \- I'm a fatass myself and there's no amount of Ozempic that removes my craving for hot, fresh donuts at 2am. Look at MCD and CMG at ATHs. People on Ozempic eat less, not never. A glazed donut is 190 calories of pure dopamine - that demand isn't disappearing.

"The McDonald's deal ended!" \- No, the TEST ended after rolling out to 2,400 stores. You think McDonald's spent millions on infrastructure for a 3-month trial? They're analyzing data. If it worked (spoiler: donuts + coffee = money), this goes nationwide.

"They suspended the dividend!" \- Good. They're investing in growth instead of paying boomers. That's exactly what you want in a turnaround.

Three Ways This Plays Out

Starting Point:

Scenario 1: Modest Re-rate (12x EBITDA)

Still way below peers:

Scenario 2: Industry Average (15x)

If operations improve:

Scenario 3: Nothing Changes (10x)

Status quo maintained:

Even the bear case would be a healthy return on your money. Show me better risk/reward.

Why The Setup Is Perfect

Meme-able ticker (DNUT - come on)
Small cap ($560M = moves fast)
Value play (half peer multiples)
Real business (17,982 locations)
Catalyst rich (McDonald's decision pending)
Acquisition target (at these multiples) ✓ Options flow confirming (Huge call buying at $5 strike)

Recent "Problems" Are Actually Bullish

Every QSR turnaround story looks exactly like this before the re-rate.

But Here's Where I Need Your Input

I'm convinced DNUT is the third play because:

  1. Valuation \- It's the most undervalued name I can find
  2. Size \- Small enough to move like OPEN and KSS did
  3. Catalysts \- McDonald's decision, margin improvements, M&A potential
  4. Meme factor \- The ticker alone guarantees viral potential
  5. Options flow \- Big money is already positioning

But maybe I'm missing something. What else fits the pattern?

Drop your picks below. But until someone shows me better risk/reward than 7:1 upside, I'm loading DNUT.

Someone's Alread